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AI Insights · Timothy · July 2021

Top 5 Social Apps on Android in Portugal, Q2 2021

Explore the performance trends of the top social apps in Portugal during Q2 2021, featuring TikTok, Instagram, X, Facebook, and Facebook Lite.

Top 5 Social Apps on Android in Portugal, Q2 2021

During the second quarter of 2021, the top social apps on the Android platform in Portugal showed distinct trends in downloads, revenue, and active user engagement, according to data from Sensor Tower.

TikTok displayed a notable increase in weekly revenue, starting from around $5.1K at the end of March and reaching a peak of approximately $8.9K by early June. Its weekly downloads fluctuated, with a low of 8.8K in early May and a high of 15.3K by the end of June. The app's weekly active users remained relatively stable, beginning at 1.44M and gradually climbing to 1.49M by the quarter's end.

Instagram experienced a surge in weekly revenue, reaching a maximum of $351 in the third week of June. Downloads for Instagram saw a decline, starting from 7.3K and dropping to around 6.3K by the end of the quarter. However, its weekly active users rose from 2.87M to 2.91M, indicating solid user engagement.

X saw a varied pattern in weekly downloads, which increased from 3.9K at the quarter's start to a high of 9.9K in mid-June before settling at 7K. Its weekly active users showed a slight upward trend, starting at 623K and ending at 642K.

Facebook maintained a consistent weekly revenue, peaking at $3.1K in mid-June. Downloads decreased from 5.8K at the start of the quarter to around 4.7K by the end. Weekly active users remained high, fluctuating slightly around 4.5M throughout the quarter.

Facebook Lite had a decline in weekly downloads from 4.1K to 2.7K. However, its weekly active users increased steadily from 152K to 157K, reflecting consistent user engagement despite the download drop.

These insights into app performance provide a glimpse of user behavior and preferences in Portugal's social media landscape during Q2 2021. For more detailed analytics and trends, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2021